In real estate, you need to be ready for anything.
No one could have predicted the last two years of explosive growth for luxury real estate. Now the market is resetting once again. Questions are swirling about what this means for agents and their businesses. Some real estate brands are even starting to pull back as they take a “wait and see” approach. Not the Coldwell Banker Global Luxury® program. We are moving forward and doing more, not less. We continue to invest heavily in our luxury agents and create new opportunities for them so they can become successful in this transitioning market.
The ENGAGE summit was the most recent example of our investment in agents. Over three days in Los Angeles, over 400 Luxury Property Specialists from 10 countries and 30 states fostered relationships across the Global Luxury network, while also hearing from real estate’s legendary stars about how to navigate this evolving market with tangible techniques and gain an edge in their marketplace. According to a poll of event attendees, 87% of respondents said they established a new referral source and/or placed a listing, and 98% noted they established meaningful relationships at the summit.
Recruiting and retaining our incredible agent talent is what drives us day in and day out, and it’s what makes us the global luxury powerhouse that we are today. And we continue to look for new places to cultivate talent too – like the Real Estate Alliance, which brings together influential real estate professionals and allies with other members of the LGBTQ+ community. I recently joined the group. I am looking forward to doing more in this growing space soon.
As we continue to build our inclusive network, we’re also expanding and enhancing our library of marketing resources for agents. Next month, we’ll be shipping our latest issue of Homes & Estates – only our second under the bold new design. With an August 26 debut in The Wall Street Journal, this issue is a very special showcase of the most creative aspects of luxury living from great food to the latest in watches and travel. I’m so proud to tease our gorgeous new cover. The design refresh coincided with a boosted national distribution to the truly affluent in top high-net-worth ZIP codes via Unique Homes and The Wall Street Journal, and on an international scale to more than 50 countries. We also have something new planned for our fall report, hitting just in time for Gen Blue in October!
New and exciting things are always happening with the Coldwell Banker Global Luxury program. We never stop moving.